Our mission

We are POCO, and we are “Made of Mad”! Our mission is to shatter the old rules of the smartphone industry by dedicating ourselves to bringing flagship-level core performance and truly disruptive pricing to tech enthusiasts and gamers worldwide. Our product philosophy is “Everything You Need, Nothing You Don't”: we invest all resources into the critical “hard power”—such as top-tier core processors, massive battery capacity, and lightning-fast charging—to create what the industry calls a true performance powerhouse. We are the price disruptor of the industry, aiming to deliver unparalleled value so that every “POCO Tribe” member—everyone who craves speed and loves gaming—can enjoy a fearless, flagship-level experience. Choose POCO, and choose to be a performance vanguard; join us in rejecting the mediocre!